MarketingProfs B2B Forum

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Your Quickest Path to Master B2B Marketing

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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B2B Marketing Training for 1-1000 that answers every question you have.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

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Finding Leaks With a Web Audit

May 14, 2025 — 12:00 PM ET

Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

Optimizing With Emotion

May 21, 2025 — 12:00 PM ET

Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

Modern Email Marketing Essentials

May 28, 2025 — 12:00 PM ET

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

The State of B2B Influencer Marketing in 2025

May 6, 2025 — 10:00 AM ET

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

May 6, 2025 — 10:00 AM ET

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.