Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ring. You look for ways through his defenses by knowing your strengths and learning how to take advantage of his weaknesses so that you can go the distance. A good business performs the same SWOT analysis before stepping into the marketplace. Analyze your Strengths, Weaknesses, Opportunities and Threats as part of your daily practices and you won't be caught off guard. To get started with SWOT analysis, please follow this link: SWOT Analysis Basics.
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