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Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the month, slightly more than the previous month's 173.4 million, according to comScore data.

Some 83.1% of the total US Internet audience viewed online video in February, and viewers watched an average of 161 videos during the month.

Hulu video viewers watched a record 2.4 hours of video per person during February, up 120% from a year earlier. Moreover, Hulu viewers each watched, on average, 23.3 videos during the month—an all-time high for the property.

Google maintained its position as the highest-ranked video property, delivering 11.9 billion videos and accounting for 42.5% of videos viewed. YouTube accounted for more than 99% of all videos viewed at Google sites.

Ranked second, Hulu accounted for 3.2% of online videos viewed with 912.5 million videos delivered, followed by Microsoft Sites, with a 2.2% share and 623 million videos delivered, and Yahoo Sites, with a 1.6% share and 455 million videos delivered.

Top 10 Video Content Properties by Viewers

Google Sites attracted 133.2 million unique viewers during the month (93.9 videos per viewer), including 132.4 million viewers who watched 11.9 billion videos on YouTube.com (89.5 videos per viewer).
Yahoo Sites followed with 53.5 million viewers (8.5 videos per viewer), and CBS Interactive with 45.3 million viewers (6.4 videos per viewer).

The average duration of online videos in February was 4.3 minutes.


Looking for great digital marketing data? MarketingProfs reviewed more than 200 research sources and selected 64 of the best to create the Digital Marketing Factbook a 144-page compilation of data and 110 charts, covering email marketing, search engine marketing, and social media. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Top Video Ad Networks by Potential Reach

Ranked by potential reach, Tremor Media was the nation's top video ad network, with a potential reach of 81.7 million viewers—46.9% of the viewing audience.

YuMe Video Network ranked second with viewer penetration of 43.3%, or 75.5 million viewers, followed closely by Advertising.com Video, with viewer penetration of 42.9%, or 74.8 million viewers.

The top video ad networks in terms of their actual reach delivered were Joost Video Network (by Adconion Media Group) with 38.3% penetration of online video viewers, BBE with 18.3%, and BrightRoll Video Network with 18.1%. 

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