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Small but Mighty Marketing Tools Your Team Can Use Today

by Marc Johnson  |  
October 24, 2016
  |  4,612 views

Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.

But how does the explosion in martech help your marketing team get sh*t done today?

It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use.

Here's a dedicated spot for Web inspiration

When updating your site, try Crayon.co. Whether for a full reboot, or just freshening up some website pages (pricing, product, team, etc.), the usual process is to check all your competitors' sites (again) and then struggle to remember sites that take an inspired approach.


Founded by ex-HubSpot-ers, Crayon.co (free, or $299 a month to track five competitors), catalogs nearly half a million marketing sites, benchmarking and providing inspiration on everything from homepages, pricing, and About Us pages—all sortable by industry, CMS, and more. The outcome is a fast and robust jumping-off point for your own design planning.

Bottle thought leadership with transcription

In meeting after meeting, your company's experts drop knowledge that is marketing content gold. But when the time comes to getting it on the page and authoring that long-promised blog post, pinning them down is like getting a third grader to eat their veggies.


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Marc Johnson is CMO and general manager at B2B intent-data provider Bombora, where he leads strategic growth and heads its marketing team. Marc has 20+ years' experience helping build data businesses in the marketing and media technology industry.

LinkedIn: Marc Johnson

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