Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple
In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Management
So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: None
Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Plan
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Strategy
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
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