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The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

by Nick Chasinov  |  
March 13, 2017
  |  5,261 views

Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

It doesn't matter how creative your style is or how clever your infographics are; if your pages take forever to load or your site looks obnoxious on smartphone screens, people will not engage.

Businesses and marketing firms have entered a cutthroat "Top Chef" SEO competition. Like restaurants and chefs striving to significantly improve their popularity, food quality, curb appeal, revenue, and overall customer experience, SEO chefs must also look toward optimizing the right ingredients so they can keep hungry customers coming back for more.

Google and other search engines know this, so they've updated their algorithms to account for all these user-experience elements when ranking the best of the best sites and content.

So, the world has entered the age of search experience optimization, and marketers the world over are on the hunt for the best recipes for cooking up profitable user experiences.


Catering to Unique Palates

The human element is the most important part of any marketing strategy. You're trying to get people to click, read, share, or buy, and the only way to accomplish that is to get inside their heads and uncover their unique tastes. Accordingly, all your content and user-experience (UX) designs should reflect the type of experience you want people to have every time they interact with your company.

Just as new types of restaurants pop up often, marketing trends change at breakneck speed. The only way to stay ahead of them is to focus on the customer experience.


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Nick Chasinov is the founder and CEO of Teknicks, an agile Internet marketing agency that specializes in adaptive and analytics-driven strategies powered by research, client collaboration, and goals.

LinkedIn: Nick Chasinov

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  • by Ravi Jay Mon Mar 13, 2017 via web

    Interesting article. In some cases, companies that cater to a niche market can be profitable, although the sea is filled with generic content given that many of the searches are sometimes generic or basic in nature. If a company decides to cater to the niche market, won't they run the risk of losing the general audience? In the case of fashion houses, they have specific brands that cater to their niche markets, couldn't that be done with user-based tracking vs anonymous tracking in that the user-flow of the site adapts to the individual users?

  • by Jacques Sat Mar 18, 2017 via web

    Very good article. This is the first time I read an article that approaches the seo in this way. Being delicious and unique, it is surely a good recipe, but seems to me that 2000 words is a lot.

  • by Joel Huang Fri Oct 27, 2017 via web

    Excellent article. The way of writing is really impressive and interesting. It helps in better understanding. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is http://metabizverse.com/ultimate-guide-hiring-managing-seo-agency-singapore...

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