Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

It doesn't matter how creative your style is or how clever your infographics are; if your pages take forever to load or your site looks obnoxious on smartphone screens, people will not engage.

Businesses and marketing firms have entered a cutthroat "Top Chef" SEO competition. Like restaurants and chefs striving to significantly improve their popularity, food quality, curb appeal, revenue, and overall customer experience, SEO chefs must also look toward optimizing the right ingredients so they can keep hungry customers coming back for more.

Google and other search engines know this, so they've updated their algorithms to account for all these user-experience elements when ranking the best of the best sites and content.

So, the world has entered the age of search experience optimization, and marketers the world over are on the hunt for the best recipes for cooking up profitable user experiences.

Catering to Unique Palates

The human element is the most important part of any marketing strategy. You're trying to get people to click, read, share, or buy, and the only way to accomplish that is to get inside their heads and uncover their unique tastes. Accordingly, all your content and user-experience (UX) designs should reflect the type of experience you want people to have every time they interact with your company.

Just as new types of restaurants pop up often, marketing trends change at breakneck speed. The only way to stay ahead of them is to focus on the customer experience.

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image of Nick Chasinov

Nick Chasinov is the founder and CEO of Teknicks, an agile Internet marketing agency that specializes in adaptive and analytics-driven strategies powered by research, client collaboration, and goals.

LinkedIn: Nick Chasinov