While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out... and here's the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers.

1. Split-Testing

Split-testing is just the same as A/B testing. Facebook tests your campaigns on the basis of the parameters you select. It also allows testing three variations, like A/B/C testing; however, you can test only one variable at a time. The system creates a different audience group and runs the campaign. You can select one of the following options, and Facebook makes variations for you:

Split-testing is available only for these types of campaigns:

When you open your ad manager or power editor, you get an option to create the campaign. Within that, select a checkbox for doing split-testing on the campaign:

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Richa Pathak is a digital marketing consultant who helps clients generate leads, drive site traffic, and build their brands through data-driven strategies. She is also a blogger. Read her articles on SEM Updates.

LinkedIn: Richa Pathak

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