Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Use Instagram to Engage With Your Audiences Intelligently

by Meenakshi Venugopal  |  
October 27, 2017

Do you want your brand to reach a bigger audience? Would you like it to be a popular name in social media? Are you looking for a much bigger and better place to showcase your unique products and services?

Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. With almost 70% of brands across the world finding new ways to engage with the Instagram community, it's high time your brand followed suit.

To discover how you can use Instagram skillfully for promoting your products and boosting sales, read on for salient pointers we at Hashtag17 have compiled.

Create an optimized business Instagram account

This is the virtual space your brand or company will occupy; accordingly, it needs to be designed and customized keeping in mind your brand's unique identity and its core values.

You should include a link to your website or a target landing page in your bio, since that's the only place Instagram allows you to post a webpage link.

For example, the Pottery Barn Instagram bio includes a link to its website; customers can view the company's products on Instagram, and they are then driven to visit the website through that website link.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Meenakshi Venugopal is a co-founder and the managing partner of online marketing company Hashtag17.

LinkedIn: Meenakshi Venugopal

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Christian Gatlin Fri Oct 27, 2017 via web

    Great article!
    Instagram is definitely becoming an emerging platform for advertising.
    With new features and updates, users are able to pinpoint and purchase from specific brands directly from their feed.

  • by Debra Sinclair Fri Oct 27, 2017 via web

    Great post Meenakshi, Instagram can be such a powerful tool for businesses to engage and build relationships with their community.

  • by Vishwajith Sat Oct 28, 2017 via web

    Great post! Instagram has definitely got a wider scope of advertising since Facebook's(Instagram's parent company) record shows that approximately 11 million people surf instagram on a daily basis.
    Thanks of the information.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!