Bart Hubbuch. Kathy Griffin. Reza Aslan.
What do those three people have in common? They've all faced professional retribution after posting politically charged tweets aimed at President Donald Trump.
Hubbuch was fired by the New York Post, CNN fired Griffin, and the same network canceled Aslan's show, "Believer."
Aslan, the latest to suffer the consequences, responded to the show's cancellation in a statement, saying, in part, "in these politically charged times, the tenor of our nation's discourse has become complicated, and I recognize that CNN needs to protect its brand."
And that's just it: Spurred by Trump-related controversy, companies are essentially being asked to pick a side.
In addition to the New York Post and CNN, several retail companies—ranging from Nordstrom and Neiman Marcus to Burlington—have dropped clothing and accessories by Ivanka Trump (in line with the social media boycott #GrabYourWallet).
Macy's more recently faced that decision, after more than 63,000 people signed a petition urging the retail giant to drop Ivanka Trump's clothing line.
Where do you stand?
Take the first step (it's free).
You may also like:
- 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
- Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
- How to Heat Up Marketing Impact With Data-Driven Personas
- What Online Shoppers Want--and How You Can Provide It [Infographic]
- Five Tips for Retailers to Win at Marketing in a Booming Economy