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Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

by Audriana Vojkovich-Bombard  |  
June 14, 2018

For many marketers, every task seems to be a top priority that was supposed to be done yesterday. It can feel as though you're constantly scrambing to meet one deadline after another. And when next steps aren't clear, things get even messier: Deadlines are missed, work falls through the cracks, and miscommunication runs rampant.

It isn't likely that you'll miraculously end up with less work, but there is something you can do to make your routine marketing programs (such as campaigns, product launches, events, and content) more manageable: Implement processes.

Having consistent processes in place can help. Here's how.

You'll save time (a lot of it)

Think about how much time you spend trying to remember everything you need to do for a project. (There are so many little details!) Or the circuitous chases you go on trying to figure out what the next step is. You may realize that those tasks are taking a significant amount of your time.

But if you had a clearly defined and repeatable process for, say, managing a new marketing campaign or planning an event, you'd get a lot of that time back. And when you're busy, every minute counts.

Although it initially takes some time to think through all the steps required to get from A to Z, you'll have to think about them only once. Then, instead of figuring out when reviews and handoffs need to happen every time you kick off a marketing campaign, you can get right into execution.

You won't need to spend any time planning logistics and remembering next steps. Instead, you can launch your campaign faster or use that extra time to produce even better creative assets.

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Audriana Vojkovich-Bombard works on marketing campaigns, content development, and product launches at Asana, a collaborative work management tool for teams. Connect @Asana.

LinkedIn: Audriana Vojkovich-Bombard

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