What is the most important demographic trend of the decade? Are you sure? Plan to be surprised when you learn why yesterday’s "little old lady" is today's Ms. Moneybags.

By 2010, 43% of the US adult population will be 50 or older and 80% of the country's assets will be concentrated in their hands. Women 50-75 are in their prime and represent the “golden bull’s eye” of target marketing. This population segment is poised to command the majority of financial assets, control the majority of consumer purchases and make or break future trends.

Learn why fifty isn't what it used to be (it's much better!), and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note!