Sponsored by Page One Power

Creating content that ranks well in Google and earns links can be incredibly difficult, especially in a B2B setting. But, if you know and understand the common pitfalls that prevent brands from getting their content to rank, you can overcome them.

In this session, you'll see real-life examples and solutions to the challenges brands face with keyword research, on-page optimization, and link-building (all through the lens of The Office).

Join us to learn how to:

  • Do better keyword research to inform your content strategy
  • Improve the on-page optimization of your content
  • Earn quality backlinks with your content

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Be Feared and Loved: Ranking Content the Michael Scott Way

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ABOUT THE SPONSOR

image of Michael Johnson

Michael Johnson has been in the SEO industry for 8+ years. He's developed hundreds of successful SEO campaigns and strategies for a variety of companies, ranging from small businesses to Fortune 500 brands. As the partnerships development manager at Page One Power, Michael provides actionable link-building and content-creation advice for people in the SEO industry as well as outside of it, and he helps brands find solutions for the problems they face in their SEO efforts.