Even if you never plan to be an expert in the technical side of SEO, there are still a few techie details you should know to improve your search performance and user experience. You'll learn about URLs and subdomains, robots.txt and sitemap.xml files, schema and rich snippets, and more.
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Just Enough Tech: What Non-Techies Need to Know
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ABOUT THE AUTHOR
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
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