What happens when you inject physical impressions to your touchpoints to create top-of-funnel pipeline? This is where you get a lot of engagement that will ultimately lead to closed deals. This session will share Sendoso's secret sauce to an integrated demand generation program.
You'll learn about:
- Incorporating sending to get even more ROI from your digital demand generation content
- Integrating sending to produce higher conversion rates
- Using creative and timely send ideas, such as Cameo
PRESENTED BY
- Meira McFarquhar
- Content Marketing Manager
- Sendoso
Meira McFarquhar is a Content Marketing Manager at Sendoso. Her main responsibilities include running the Sendoso blog, monitoring Sendoso's social media channels, and general copywriting for the marketing team and beyond. Prior to Sendoso, Meira held positions in publishing and media at Simon & Schuster, the APA Agency, Himalaya Media, and more.
- Patrick Wolf
- Sr. Manager of Demand Generation
- Sendoso
Patrick Wolf is the Sr. manager of demand generation at Sendoso. He works across Marketing to generate, nurture, and convert demand for Sendoso, often by using Sendoso. Previously, he helped lead digital marketing strategy & implementation for Anaplan through its IPO.
