Everyone is talking about the announcement in late March that Google Analytics 4 (GA4) will soon replace the current version, Universal Analytics (UA). How to set up GA4 for collecting data is now top-of-mind.

But even more important is what to do with the data once you have it! And since GA4 is not a reporting system, you'll need to use Data Studio to derive insights from GA4 data.

You'll learn how to:

  • Define your "user story"
  • Connect your data and build your reports in Data Studio
  • Transition existing reports from UA to GA4

SPEAKER

Katie Robbert
  • Katie Robbert
  • Co-founder, CEO, Trust Insights Inc.
  • @katierobbert

Katie is an authority on high-stakes, "no mistakes" data, as well as compliance and governance. As CEO of Trust Insights, she sets overall strategy and oversees company growth. Prior to co-founding Trust Insights, she built and grew multimillion-dollar lines of business in marketing technology, pharmaceuticals, and healthcare.

  • Driving Decisions With Data

    TIME: 12:30pm–1:00pm LENGTH: 30 minutes

    The top video challenge identified by businesses of all sizes is measuring video impact. Analytics is therefore a key component of any successful video marketing strategy.

    Join Vidyard Senior Manager of Growth Marketing Karishma Rajaratnam as she explains how you can use video-engagement analytics to better understand your content performance so you can continually optimize your results.

    You'll learn:

    • Why video marketing metrics matter
    • How to measure your video marketing ROI
    • How to set goals to help determine the ROI of video marketing

    SPEAKER

    Karishma Rajaratnam
    • Karishma Rajaratnam
    • Senior Manager, Growth Marketing, Vidyard
    • @vidyard

    Karishma is an experienced marketer focused on growth- and early-stage SaaS businesses. She was an early employee at SaaS unicorn Chargebee, where she set up growth, partner, and product marketing. She now heads the growth marketing team at Vidyard and has 8+ years of B2B SaaS marketing experience.

  • Migrating to GA4: How to Prepare Now for the Mandatory Transition

    TIME: 1:15pm–2:00pm LENGTH: 45 minutes

    In late March, Google announced it will sunset Google Universal Analytics (which most marketers still use) on July 1, 2023, forcing users to adopt Google Analytics 4 (GA4).

    Google will also be removing access to Universal properties' historical data, meaning marketers will lose years' worth of valuable analytics data in this migration.

    In this session, Janet will share what you need to be doing now to prepare for this forced transition.

    You'll learn how to:

    • Create a GA4 migration plan for your organization
    • Ensure your GA4 setup mirrors much of what you now measure in Universal Analytics
    • Archive your historical Universal Analytics data for future access
    • Make the final migration to GA4

    SPEAKER

    Janet Driscoll Miller
    • Janet Driscoll Miller
    • President and CEO, Marketing Mojo
    • @janetdmiller

    Janet is president and CEO of digital marketing firm Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With 25+ years of experience, she specializes in data and analytics, SEO, and digital advertising. She has helped scores of businesses large and small fix their analytics issues.

    • Enter your email address to continue reading

    Analytics Friday Forum

    Don't worry...it's free!

    Already a member? Sign in now.

    Sign in with your preferred account, below.

    Facebook Sign In Google Sign In Twitter Sign In
    Did you like this article?
    Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…

    • Copy Link

    •

      Email

    •

      Twitter

    •

      Facebook

    •

      Pinterest

    •

      Linkedin