MAKE YOUR BRAND MEMORABLE WITH STORYTELLING

A good story is more than entertainment. It's memorable, easy to share, and can inspire action in the audience.

But in B2B companies, stories are often avoided. We might think a story is too soft, or our brand is boring. Or that our customers only want features, benefits, and data. They do want these... but they want to know the story of who they're working with, too.

Are you effectively telling your brand story in your content marketing?

Join Ekaterina Walter—senior director of marketing at ZincFive and author of The Laws of Brand Storytelling—to discover the power of using stories in marketing. You'll discover how to use stories to make your brand memorable, inform purchase decisions, and influence your buyers to take action.

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B2B Storytelling for Humans: Stories That Inspire Buyers to Action

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ABOUT THE AUTHOR

image of Ekaterina Walter

Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and Wall Street Journal bestselling author of The Power of Visual Storytelling and The Laws of Brand Storytelling. Her two decades of experience as a brand marketer and storyteller include a blended perspective of Fortune 500, start-up, and nonprofit environments. Ekaterina's thought leadership has been featured on CNBC, ABC, CNN, Forbes, TechCrunch, Fast Company, and WSJ.