Personalize your marketing to give it more impact—using AI!
In this hands-on session, Zontee Hou reveals how to harness your existing marketing data and pair it with powerful AI tools like ChatGPT, NotebookLM, and Gemini to create effective messages that speak to your audience.
We'll walk through where data can have the biggest impact, how to audit what you already have, and how to use AI to surface insights that help you focus on high-value customers, fine-tune campaigns, and drive conversions. You'll leave with a repeatable framework to turn your data into action—and your action into results.
You'll learn:
- How to identify the most valuable data for building a personalized, AI-powered marketing strategy
- Zontee's step-by-step framework to analyze and optimize your marketing using real data
- How to uncover hidden insights and improve customer segmentation with AI so you can focus on what works
SPEAKER
- Zontee Hou
- President & Chief Strategist
- Media Volery
Zontee has been a passionate marketing and communications adviser for nearly 20 years, working with brands large and small. She's the founder of digital marketing agency Media Volery and managing director of the respected consulting firm Convince & Convert.
