If marketing analytics is any part of your job description, your clients—internal and external—likely rely on you to run reports, tweak digital dashboards, or (shudder) track down database errors.

But you have access to valuable data—why not combine that data with AI to uncover transformational insights? You'll become a teacher, trainer, and data evangelist—and more important to your clients than ever before.

Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications, shows you how next-generation AI tools can help you transform your career.

You'll learn how to:

• Use AI to uncover the valuable stories behind data so it becomes more than numbers
• Steer the future of your business through insight-generating questions
• Get off the backend "hamster wheel" and use data to become a trusted adviser