About the Contributor

Contributed by Carey V. Azzara

• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skip

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  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the ...

• Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can ...

• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because ...

• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scales

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the ...