About the Contributor

Contributed by Dean Rieck

• Seven Tips for More-Profitable Direct Mail in Today's Economy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is ...

• Sales-Letter Magic: 10 Tips for Writing Letters That Sell

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for ...