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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Three industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • B2B Email Marketing Benchmarks and How to Use Them

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

  • Mastering Email Automation for Scalable Growth

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • How to Build Zero-Click Content in the Age of AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    The marketing funnel has fundamentally changed. With more than two-thirds of Google searches ending without a click and platforms rewarding content that keeps users on-platform, traditional "click-through" strategies are becoming obsolete. Join us for a practical session on building content that delivers value without requiring a click—while leveraging AI and video to scale this approach. Sponsored by Goldcast.

  • Email Mapping and Segmentation for B2B Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • How Much Can AI Tools Accelerate Marketing Growth?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • Marketing Agency Pricing and Cash Flow Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

  • 59 'Big Idea' Thought Starters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.

  • $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

  • What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • AI-Driven ABM: Scaling Precision and Impact for B2B Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • SEO Principles: A Guide for Beginners [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.