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Matthew T. Grant, PhD
is Director of Content Strategy at
. You can find him on Twitter (
) or his
Authored by Matthew Grant
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics ...
Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a ...
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective ...
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim ...
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually ...
The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on ...
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative ...
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim ...
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. ...
Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to ...
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