Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Guides and Reports
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Matthew T. Grant, PhD
is Director of Content Strategy at
. You can find him on Twitter (
) or his
Authored by Matthew Grant
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics ...
Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a ...
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective ...
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim ...
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually ...
The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on ...
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative ...
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim ...
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. ...
Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to ...
: 1 - 10 of 78
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with