Gail Martin : MarketingProfs Author

About the Contributor

Gail Martin

Gail Z. Martin owns DreamSpinner Communications (www.DreamSpinnerCommunications.com) and has over 20 years of corporate and nonprofit experience at senior-exec levels. Reach her via "gail at dreamspinnercommunications dot com."

Premium Plus members: Don't miss our upcoming 90-minute online seminar with Gail, Direct-to-Consumer PR happening September 11th at 12pm Eastern.

Contributed by Gail Martin

Direct-to-Consumer PR Reflects Power of Do-It-Yourself
CONTENT TYPE: Article | ELEMENT: | TOPIC:

With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They ...
Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Today's diverse consumers are looking for more than just talk. They want companies to be an authentic part of their ...
Three Powerful Press Kits (and Why They Work)
CONTENT TYPE: Article | ELEMENT: | TOPIC:

A "press kit" is a collection of a few vital pieces of information that makes it easier for the media ...
Three Powerful Press Kits (and Why They Work)
CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

Press kits are like business cards. If you don't have one, you have no way to make an introduction and ...
The 'Secret Recipe' for PR Success
CONTENT TYPE: Article | ELEMENT: | TOPIC:

PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It ...