Eric Kintz : MarketingProfs Author

About the Contributor

Eric Kintz

p>Eric Kintz
Vice President, Global Marketing Strategy & Excellence
Hewlett-Packard Company
Marketing Excellence blog

Eric leads HP’s marketing strategy worldwide, reporting to Cathy Lyons, HP's Chief Marketing Officer. He is responsible for developing HP’s strategic approach to all marketing disciplines. As part of that, he spearheaded HP’s strategic framework for marketing which is built around a unified focus: To strengthen customers’ and employees’ relationship to the HP Brand to profitably grow the business and leverage HP’s impressive portfolio.

He is recognized as a thought leader in the most rapidly growing areas of interest and emerging opportunities in the marketing space, including the integration of rigorous discipline into Marketing processes and measurement. He also takes an innovative approach to Internet Marketing and authors HP’s most successful blog – “Marketing Excellence.”

Eric’s organization owns HP’s Marketing Performance Management (MPM) initiative, which focuses on driving more ROI discipline and accountability in the marketing function and tightly aligns marketing with business growth. As part of his MPM responsibilities, Eric is also an executive sponsor of HP’s enterprise data warehouse project, which will consolidate the number of HP’s datacenters from 85 to 6.

His team also leads the deployment of one of the largest Marketing Resource Management (MRM) and Marketing Customer Relationship Management (CRM) programs designed to streamline and automate marketing campaign ROI. He is responsible for the design and deployment of HP’s marketing measurement system, including advanced analytical modeling.

Contributed by Eric Kintz

The Coolest Job on the Planet
CONTENT TYPE: Article | ELEMENT: | TOPIC:

I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. ...
What's Marketing Responsible For?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their ...
Dissociative Identity Marketing
CONTENT TYPE: Article | ELEMENT: | TOPIC:

New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it ...
How Real Is Consumer-Generated Media?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Chris Anderson has a " great post on the "mainstream media He takes a look on a regular basis at ...
Web 2.0 Word Tour: Blogging in Perú
CONTENT TYPE: Article | ELEMENT: | TOPIC:

I have said it already in prior , but I am convinced that the global nature of the blogosphere and ...
Web 2.0 Viral Networks: The Marketing Blogging Community
CONTENT TYPE: Article | ELEMENT: | TOPIC:

I have always been fascinated by the impact of viral networks on social events and marketing word of One of ...
Marketing As a Key Driver of Business Growth
CONTENT TYPE: Article | ELEMENT: | TOPIC:

In times of hyper growth in the tech industry, marketers were well known for creativity, great ads and building leading ...
Why Blog Post Frequency Does Not Matter Anymore
CONTENT TYPE: Article | ELEMENT: | TOPIC:

"Thou shall post every day" is the most fundamental and most well known principle of Every new blogger is warned ...
French Blogging: Why Marketers Should Start Paying Attention
CONTENT TYPE: Article | ELEMENT: | TOPIC:

When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric The wake ...