Contributed by Suzanne Lowe

  • Discover Your Firm's Marketing Barriers

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are ...

  • Digital Versus Paper: What's The Future For Professional Services?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Http://www.mpdailyfix.com/images/paperemail.jpg

  • I Should Hate David Maister

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In the traditional view of business competition, I should hate David . He targets the same types of clients that ...

  • Getting on the B2B Brandwagon

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Harvard's John Quelch offers a summary of his study regarding B2B brands, on his Harvard Business Online blog post here. ...

  • In a Snit: Are We Getting Stuck with the Dirty Work?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    I'm having a tiff with Ford Harding, the rainmaker guru to professional service He wrote a blog , claiming that, ...

  • Professional Service Firms and Social Networking: Part 5 of 6

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here's Part Five of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve In ...

  • Professional Service Firms and Social Networking: Part 4 of 6

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here's Part Four of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve Professional ...

  • Professional Service Firms and Social Networking: Part 3 of 6

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here's Part Three of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve When ...

  • Professional Service Firms and Social Networking: Part 2 of 6

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Here's Part Two of my six-part conversation about professional services firms and social networking, with 's Tim Gilchrist and Steve ...

  • Professional Service Firms and Social Networking: Part 1 of 6

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Many of my readers know I publish a newsletter called The Marketplace as a companion to my book, Marketplace Masters, ...

  • CMOs: Be Very Afraid... NOT!

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    June's Fast magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories. This one is called The Most Dangerous ...

  • What to Expect from Marketing Experts

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    I've been ranting in a series of posts lately about what should be expected of marketing experts (and of course ...

  • Setting Expectations for Marketing

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In the last two weeks, I've heard from two global professional service firms about their desire to rebuild their marketing ...

  • 3 Epiphanies

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I ...

  • Retiring A Brand Icon?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James On Monday, I ...

  • Getting Kicked Out

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In recent weeks, we watched Pluto get demoted and Tom Cruise get With reality shows all over the place (featuring ...

  • Where Are the Clients in Competitive Intelligence?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Last night, I saw a 30-second TV ad called on Visa's new "Life takes Visa" Maybe my brain has been ...

  • The ROI of Leadership

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    This week's news that Indra Nooyi will take over the reins of PepsiCo will bring the inevitable re-focus on the ...

  • Why Are These People Crying?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Just today, I had conversations with two people with different levels of seniority and in different professional sectors about a ...

  • Is Professional Services Marketing Broken?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Whoa -- and Hurray. I just read Ben McConnell's post Marketing isn't broke; it's Even though he cites the of ...

  • At what cost? Moment-of-Truth Decisions

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Recently, with what I thought was reasonable clarity, I made a decision to attend an This week, after having attended ...

  • Quality at Ground Level

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former ...

  • The Baggy-Pants Marketing Syndrome

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    The June 20 Wall Street Journal "Page One" featured a laugh-out-loud article, "Perpetrator It's Hard to Run Away In Falling ...

  • Professional Firm Clients Don't Care Where your Office Is!

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In the last six months, I've heard from some professional service firms who have asked for my help on choosing ...

  • Bird's Eye View

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own Not ...

  • The Myth of Intellectual Capital

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Recently I attended the Boston chapter meeting of the PM The topic was using the Internet to market a professional ...