Contributed by Andy Sernovitz

  • 6 Tips for Getting People to Talk Well About You

    MarketingProfs blogger Andy Sernovitz shares six big, practical ideas on how to get people talking about you, inspired by GasPedal's ...

  • A Cold, Sad End to Krispy Kreme

    I shed a sad, sugary tear when I heard Krispy Kreme's about their plans to save the Cold ice cream. ...

  • Can Word of Mouth Marketing Get Me in Trouble?

    The U.K. is introducing a new that states that some stealth marketing practices are illegal. Honest word of marketers already ...

  • 6 Simple Steps for Word of Mouth

    Holly Suttmann, a former schoolteacher, started the Black & Light company. Holly really understands word of mouth. She's proof that ...

  • Getting Greener: Don't Make It, Don't Take It

    As we get closer to the MarketingProfs BtoB , all of us speakers are going through the usual "turn in ...