Alan Belniak : MarketingProfs Author

About the Contributor

Alan Belniak

Alan Belniak works at a major Boston-based software company (PTC) focusing on product lifecycle management, where he is employed as the company’s Director of Social Media Marketing. In this role, Alan works in strategic and tactical fashions to find ways to use social media channels to better interact with customers, and to direct that feedback to marketing, R&D, sales, and other appropriate groups. Alan holds a bachelor’s of Science degree in engineering from Worcester Polytechnic Institute in Worcester, MA, and his master’s degree in Business Administration, with a focus on Technology Entrepreneurship, from Babson College in Wellesley, MA. Alan blogs over at https://www.SubjectivelySpeaking.net, and can be found on Twitter, too: https://www.Twitter.com/abelniak

Contributed by Alan Belniak

What Marketers Can Learn From One Hilarious Sportscaster
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Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what ...
Know Your Buyer: Two Marketing Case Studies
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MrketingProfs Alan Belniak shares two inspiring stories of businesses that understand who their customers are.
Neither by Snow Nor Rain: Shining Customer Service Amid the Storm
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MarketingProfs blogger Alan Belniak's vacation was overtaken by a storm, yet amid the safety preparations, shining customer service from a ...
Marketing Convenience: Extending the Idea of 'Premium'
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MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of ...
Because I Said So: Who Knows What's Best for Your Product?
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MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing ...
How a Terrible Website Will Increase Your Business
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MarketingProfs blogger Alan Belniak shares information about what readers hate to see in blogs.
Give It Away, Give It Away Now
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MarketingProfs blogger Alan Belniak asks: What do you give for free? If nothing, you need to find something. It ...
Are You Really Marketing or Just Advertising?
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MarketingProfs Alan Belniak offers insights regarding the differences between true marketing and just advertising products.
A Louder Message Isn’t a Better Message
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MarketingProfs blogger Alan Belniak shares his thoughts about noisy, pointless ads and how to make your message heard through the ...