About the Contributor

Contributed by Sangram Vajre

• Revenue Operations: The New Leader of Go-to-Market

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the ...

• ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets ...

• Effective Measurement of ABM Depends on These Four Steps

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Account-Based Marketing

  Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical ...

• Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being ...