About the Contributor

Contributed by Doug Bewsher

• The Three Crucial Steps to Building a Modern Marketing Stack

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will ...

• The Secret to Account-Based Marketing Success

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers.

• What to Look for When Identifying Your Best Customers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following ...