About the Contributor

Contributed by Brandon Carter

• Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These ...

• What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and ...