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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Optimizing With Emotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

  • Finding Leaks With a Web Audit

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • Which US Jobs Are Using Generative AI the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.

  • The Secret to B2B Event Success: The Virtual Sandwich Method

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Mapping Customer Insights

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

  • Are AI Customer Experience Agents Helpful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

  • What Does the Marketer of the Future Look Like?

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

  • Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

  • The State of B2B Influencer Marketing in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

  • How AI Is Impacting Workers' Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

  • The New B2B Social Media Environment: How to Navigate the Choppy Waters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

  • What's the Difference Between SEO, AEO, and GEO? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

  • AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.

  • The Key Drivers of Brand Reputation

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.

  • Marketing Efficiency and Growth in 2025: From Data to Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

  • What Grade Would CEOs Give Their CMO?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

  • How and Why GenAI Exceeds Expectations in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.