About the Contributor

Contributed by Margaret Wolfson

• Naming Women's Brands and Products: What You Need to Consider in 2019

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Branding

  It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous ...

• Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

  Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. ...