About the Contributor

Contributed by Christa Tuttle

• Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their ...

• How B2B Leaders Can Improve Lead Generation in Their Organizations

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is ...