Contributed by Stephanie Miller
- How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales
Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions ...
- 50% Click-Through Rates? Yes, You Can!
You'd think that to get half of your subscribers to click through, you might have to give away a million ...
- How Social Is Socially Acceptable in Email?
Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of ...
- Segment Email and Social Networks for a Vitamin-Power Boost
Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
- Case Story: Boosting Email-Subscriber Satisfaction
Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., ...
- Suiting Up for Customer Loyalty: Email That Fits
For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one ...
- Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker
Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers ...
- A Lesson from Sears: Creating Relevance in Email Marketing
Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as ...
- Email ROI, or Kicking Our Baby Out of the Nest
Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, ...
- Five B2B Email Marketing Tips
Email marketers are perpetually caught in the middle. On the one hand, we are celebrated for being the go-to resource ...
- How Email Can Fill up a Store Shopping Cart
Email can be a great call to action for multichannel customers, particularly in retail but also in B2B marketing. We all ...
- How to Use Email Segmentation to Shorten the Sales Cycle
Selling now takes more time and resources then ever before. In fact, the sales cycle has become 22% longer as ...
