Contributed by Directive Consulting
- How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio
This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can ...
About the Contributor
Directive Consulting
Directive Consulting is the performance marketing agency that the world’s largest tech brands trust to bring their marketing campaign results to life. Directive’s proven Customer Generation methodology has generated +$1B in revenue for clients over the past 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Lifecycle Marketing, and Video for clients like Stack Overflow, Supermetrics, and Gong.
