Contributed by Tamsen McMahon
- Seven Steps to Keep Your Brand Healthy and Relevant
You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy ...
About the Contributor
Tamsen McMahon
Tamsen McMahon is director of strategic initiatives at Sametz Blackstone Associates (www.sametz.com), a Boston-based, brand-focused communications practice that integrates strategy, design, and digital media to help mission-driven organizations navigate change. Reach her via tamsen@sametz.com, 617-266-8577, and @tamadear.
