The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen data.
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls), or performance-based advertising.
Continue reading "Image-Based Ad Impressions by Industry, July 2009" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Advertising:
- The Target CPA Hype Is Real: A Checklist for Marketers
- How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]
- Ad Tech Failed the Middle Market. When Will We Learn?
- B2B US Digital Ad Spend Forecast for 2021-2023
- Entertaining or Excessive? People's Perceptions of Various Ad Channels