Netflix's ad revenue is forecast to double year-over-year, according to recent research from WARC.

The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.

Netflix's global advertising revenue is forecast to jump from $1.5 billion in 2025 (3.3% of the company's total revenue) to $3 billion in 2026, and reach $8 billion by 2030, according to data from Omdia, as cited by WARC.

Netflix's share of connected TV (CTV) global ad spend is forecast to increase from 3.7% in 2025 to 9.2% in 2027.

Some 69% of high-net-worth individuals (HNWI) globally subscribe to Netflix, according to data from Ipsos, as cited by WARC.

About the research: The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.

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The Rise of Netflix's Advertising Business

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji