In July, local television retook the No. 3 spot from national magazines, which had pushed local TV back a spot in June; cable television, meanwhile, remained the No. 1 medium in ad spending, extending its lead over No. 2 network television from June levels.
Note: Nielsen's spending estimates for the Internet are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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