National magazine ad spending surpassed local TV ad spend in June, bumping local TV back a spot from May, into fourth place; cable TV kept its ad-spending lead, edging out network TV.
Note: Nielsen's spending estimates for the Internet are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
Continue reading "Ad Spending Share by Medium, June 2009" ... Read the full article
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