Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile content site in March 2010, up 5 percentage points from the 58% recorded a year earlier and outpacing Windows, Palm, webOS, Android, iPhone, and Symbian, according to Myxer.

Among other smartphone operating systems:

  • Android accounted for the second-largest share (17%), more than doubling its 7% share from a year earlier.
  • iPhone increased its share to 4%, up 2 points from the 2% recorded a year earlier.
  • Windows mobile was the biggest loser, moving from 21% in March 2009 down to 10% in 2010.
  • Symbian and webOS occupied the smallest percentage of market share with less than 2% combined.

Below, other findings of Myxer's Boombox Report, BlackBerry Dominates Downloads, which examined visits to and downloads of Myxer's mobile entertainment content.*

BlackBerry Dominates Downloads

BlackBerry accounted for 72% of the 22 million downloads of mobile content by smartphone users on Myxer's platform in March, while second-place Android accounted for 14% of downloads and Windows Mobile accounted for 7%.

Symbian accounted for 3% of the download share, iPhone for 2%, and webOS and Palm collectively accounted for 1%.

Regional Breakdown: BlackBerry vs. Android and iPhone

BlackBerry is dominant in 44 states across the US in the number of registered users on Myxer's platform.

Combined iPhone and Android users outnumber BlackBerry users in just four states: Alaska, Hawaii, Louisiana, and Kentucky. In "swing states" Texas and Nevada a less than 10% differential separates the number of BlackBerry and iPhone/Android users.

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BlackBerry Handset Activity

The BlackBerry Curve 8330 is the most actively used smartphone on Myxer's platform, accounting for 21.8% of total downloads completed by smartphone users in March and beating out the second-place BlackBerry Curve 8530 by over 20%.

Among BlackBerry handsets, the Blackberry Curve 8320 accounted for the smallest number of downloads during the month.

BlackBerry Handsets by Gender

Women are dominant across all BlackBerry devices: The BlackBerry Pearl 8130 has the largest concentration of female users (70%) and the BlackBerry Storm 9530 has the highest concentration of male users (46%).

* Mobile entertainment downloads consist of ringtones, wallpapers, videos, applications, and games.

About the data: Findings are based on the activity of nearly 500,000 unique registered Myxer visitors who completed a total of 22 million downloads of mobile content across smartphone platforms in March 2010.

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BlackBerry Ahead in Smartphone Content Downloads

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