Please accept all cookies to ensure proper website functionality. Set my cookie preferences

More than three in five Americans (63%) say they ignore or disregard Internet adsaccording to a new Adweek Media/Harris Interactive poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%).

Smaller percentages of surveyed adults say they ignore TV ads (14%), radio ads (7%), and newspaper ads (6%).

Overall, more than four in five Americans (91%) say they ignore some ads.

Below, other findings from the Adweek Media/Harris Interactive Poll.

Few Differences by Gender

There is only a slight difference in those ads men and women tend to ignore: 42% of men and 45% of women say they ignore Internet banner ads the most, one in five say they ignore banner and search engine ads (20% and 21%, respectively), while somewhat fewer say so about TV ads (15% and 13%), radio ads (7% and 8%), and newspaper ads (6% and 5%).

Older Adults Ignore TV Ads Most

Fully one in five adults age 55+ (20%) say they ignore TV ads, compared with 14% of those age 45-54, 13% of those age 35-44, and 9% of those age 18-34. 

But the young are most likely to ignore radio ads the most: 11% of adults age 18-34 years do, compared with 6% of those age 55+.

Adults age 35-44 are most likely to ignore Internet banner ads most: 47% say they do, compared with between 42% and 43% of other age groups.


Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Educated Adults More Likely to Ignore Ads

Some 46% of both adults with some college and those with a graduate education say they ignore Internet banner ads, compared with 40% of those with a high school degree or less. 

Moreover, 23% of adults with a college degree say they ignore search engine ads, compared with 17% of those with high school education or less. Those with a high school or less education, however, are more likely than those with a college degree to ignore TV ads (17% vs. 12%).

About the data: Findings are from an Adweek Media/Harris Interactive survey of 2,098 US adults, Oct. 5-7, 2010.

Sign up for free to read the full article. Continue reading "Banner Ads Most Ignored on Web" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...


MarketingProfs Partner