Gen-Y Facebook users (those now roughly age 18-29) often use their Facebook profiles as an extension of their professional personalities, even as they socialize with family and friends, the study finds.
On average, Gen-Y Facebook users are connected to 16 co-workers via Facebook, although that number is a relatively small percentage (2.3%) of their total average friend count (696):
Gen-Y Facebook Users Define Themselves by Colleges, Not Workplaces
Moreover, only 7% of Gen-Y Facebook users are employed by a Fortune 500 company, according to the study.
Likely a sign of a down economy, the travel and hospitality industry now employs most Gen-Y Facebook users (7.2%), followed by consumer products companies (6.8%) and the US Government and Military (4.5%).
The US Military is the largest Gen-Y employer overall (3.2%), followed by second-ranked Walmart (0.53%) and third-ranked Starbucks (0.45%).
Deloitte (0.189%) and Hollister (0.187%) are ranked No. 11 and No. 12, respectively.
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