Gen-Y Facebook users (those now roughly age 18-29) often use their Facebook profiles as an extension of their professional personalities, even as they socialize with family and friends, the study finds.

On average, Gen-Y Facebook users are connected to 16 co-workers via Facebook, although that number is a relatively small percentage (2.3%) of their total average friend count (696):

Below, additional findings from Millennial Branding's study of 4 million Gen-Y Facebook profiles, gathered via's database on Facebook.

Gen-Y Facebook Users Define Themselves by Colleges, Not Workplaces

Only 36% of Gen-Y Facebook users list an employer on their Facebook profile, whereas 80% list at least one school.

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