Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

Among online adults surveyed worldwide:

  • Latin Americans are the most likely to recommend a brand they like or follow via social networks: 53% say they have done so, followed by those in the Middle East and Africa (49%) and BRIC nations (Brazil, Russia, India, and China) (58%).
  • North Americans are the least likely to recommend a brand they like or follow: 31% have done so overall, with Americans (35%) more likely than Canadians (27%) to do so, according to the report.

Below, additional findings from Socialogue, a 24-country survey conducted by Ipsos OTX and Ipsos Global @dvisor.

How much influence do such recommendations wield?

Overall, nearly one in four (22%) online adults worldwide say they've bought a brand because a friend recommended or followed the brand online.

In the US, the likelihood to recommend brands via social networks varies by gender, age, and income level: 

  • Online women are more likely than men to recommend a brand they like or follow (41% vs. 29%).
  •  Younger Internet users (age 35 and younger) are over twice as likely as older users (age 50-64) to make such recommendations (48% vs. 20%).
  • Online adults in higher-income brackets are more likely than those in lower-income brackets to recommend brands they like or follow (36% vs. 28%).

Other key findings among online Americans:

  • Married people are slightly more likely than others to recommend a brand they like or follow (38% vs. 32%).
  • Senior decision-makers are more likely than others to recommend brands they like or follow via social networks (44% vs. 34%).

About the study: Findings are from a 24-country survey of online adults conducted by Ipsos OTX and Ipsos Global @dvisor in March 2012.

Sign up for free to read the full article. Continue reading "One-Third of Americans Recommend Brands They Like, Follow" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


Social Media Resources

You may like these other MarketingProfs resources related to Social Media.

The World's Biggest Social Networks (And Who Owns Them) [Infographic]

This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

Instagram Stories: 2021 Benchmarks and Trends

Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

A Look at the Gen Z Audience on LinkedIn

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

The Common Characteristics of Viral TikToks [Infographic]

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

Five Types of Social Media Influencers [Infographic]

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.