MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012.

Nearly 75% of US mobile subscribers used text messaging--the most popular type of content use--on their mobile device (not just smartphones).

Samsung remained the top mobile handset manufacturer overall with 25.7% market share.

Smartphone Platform Market Share

Nearly 110 million people in the US owned smartphones during the three months ended in May, up 5% from the three months ended February.


Google Android was the top smartphone platform with 50.9% market share (up 0.8 percentage points).

Five years after the release of the first iPhone, Apple's share of the smartphone market reached 31.9% in May (up 1.7 percentage points).

RIM ranked third with 11.4% share, followed by Microsoft (4.0%) and Symbian (1.1%).

Mobile Content Usage

In May, 74.8% of US mobile subscribers used text messaging on their mobile device.


Downloaded applications were used by 51.1% of subscribers (up 1.6 percentage points), while browsers were used by 49.8% (up 0.6 percentage points).

Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7% of mobile subscribers.

Game-playing was done by 33.5% of the mobile audience (up 1.3 percentage points), while 27.0% listened to music on their phones (up 2.2 percentage points).

OEM Market Share

For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices.

Device manufacturer Samsung was the top OEM with 25.7% of US mobile subscribers (up 0.1 percentage points), followed by LG with 19.1% share.


Apple continued to increase its share in the OEM market, ranking third with 15.0% (up 1.5 percentage points), followed by Motorola with 12.0% and HTC with 6.1%.
About the data: MobiLens data is derived from an online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.