Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Nearly one in five online American adults (18%) say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent report from the Pew Research Center.

This figure, which was based on data from a survey conducted in January 2014, represents a significant increase from the July 2013 edition of the poll, when only 11% of respondents reported having experienced online personal information theft.

Moreover, nearly a quarter of online adults (21%) say they have had an email or social networking account compromised/taken over without their permission. The same number reported this experience in the July 2013 survey.

Pew found that young adults and younger baby boomers were especially hard hit by online data breaches in the second half of 2013.

In the July 2013 survey, 7% of online adults ages 18-29 were aware that they had important personal information stolen. The January 2014 survey found that 15% of young adults have now experienced personal information theft.

Similarly, those ages 50-64 became significantly more likely to report that they had personal information stolen; 11% said they had this experience in July 2013 compared with 20% in January 2014.

Increases among other age groups were not statistically significant.

Given the growth in data theft, Pew found that internet users have become increasingly worried about the amount of personal information available about them online—50% reported this concern in January 2014, up from 33% in 2009.

About the research: The report was based on data from a phone survey conducted in January 2014 of 1,002 adults living in the continental United States.

Continue reading "How Common Is Online Personal Data Theft?" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji