Forbes is the global brand with the most influential content on LinkedIn, according to a recent report from the social network.

The ranking was based on data from LinkedIn's Content Marketing Score tool, which measures member engagement with a company's pages, groups, employee updates, influencer posts, and sponsored updates.

The second most influential brand on the network is The World Economic Forum, according to the analysis.

The rest of the top 10 are media outlets and tech companies: Inc. Magazine, Microsoft, the Financial Times, the Wall Street Journal, HP, Salesforce, IBM, and Mashable.

An earlier study in February by LinkedIn found high-tech and media companies are generally the most effective content marketers on the platform, with the top 10 brands in each category earning the highest average scores.

Other industries with a number of highly effective brands on the platform include professional services, financial services, education, manufacturing, and consumer goods.

LinkedIn also shared the most influential brands in 16 individual countries as part of the recent report.

The geographic breakdown revealed a wider range of industries compared with the overall top 10 list. For example, one of Canada's most influential brands on LinkedIn is an educational institution (Queen's School of Business) and one of Indonesia's is a hospitality business (Club Bali Resorts).

For more findings from the report, check out the infographic:

About the research: The ranking was based on data from LinkedIn's Content Marketing Score tool, which measures member engagement with a company's sponsored updates, pages, groups, employee updates, and influencer posts.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji