More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.
The second most common reason for not completing an online purchase is finding a better price on another website (cited by 24% of respondents).
Some 12% of consumers surveyed say they most often abandon an online shopping cart because they cannot find a coupon code; 7% say they often abandon carts because they are confused by the checkout process.
Just 20% say they almost always purchase the items they put in their online shopping carts.
Below, additional key findings from the report, which was based on data from a survey of United States adults who shop online.
What Convinces Consumers to Buy
- 53% of respondents say they are influenced by positive product reviews when undecided about an online purchase.
- 51% are influenced by a good deal or sale.
- 31% are influenced to purchase by the quality of the website they are shopping on.
Why Consumers Shop Online
- 41% of consumers surveyed say they primarily shop online because it is more convenient.
- 21% say that it’s easier to find a low price.
- 14% because there is larger selection online than in stores.
About the research: The report was based on data from a survey conducted in September 2014 of United States adults who shop online.
Continue reading "The Top Four Reasons Consumers Abandon Online Shopping Carts" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Customer Behavior.
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.