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Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen.

More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found.

Some 71% of households that subscribe to streaming video services are white, 12% are Hispanic, 10% are black, and 5% are Asian-American, according to Nielsen.

Below, additional findings from Nielsen's NPM panel and SVOD market break.

Over one-third (35.2%) of US households have broadband but do not subscribe to a streaming service, and 24.5% do not have broadband access at all.

Homes with subscription streaming services are more likely to use TV-connected technology overall: They have above average ownership levels of HD TVs, smart TVs, DVRs, and video game consoles.

SVOD households are also more likely to own tablets and multiple computers.

About the research: The report was based on data from Nielsen's NPM panel and SVOD market break.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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