The report was based on data from Neustar's PlatformOne, which provides drink, hobby, music, sport, and TV show preferences for specific market segments.
Some 32% of men's college basketball fans order wine at restaurants (7% drink Kendall-Jackson); 31% own golf clubs; 17% listen to jazz; and 13% eat at the Outback Steakhouse, according to the analysis.
The researchers also examined the preferences of consumers in the United States who buy licensed sports clothing: 39% of this group like to visit zoos; 25% watch "The Big Bang Theory" on television; and 18% enjoy scrapbooking as a hobby.
Check out the infographic below for more insights from the report:
About the research: The report was based on data from Neustar's PlatformOne, which provides drink, hobby, music, sport, and TV show preferences for specific market segments.
Continue reading "What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]" ... Read the full article
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